The first 100% Italian line of intimate cosmetics

LOVE YOURSELF DOWN UNDER

Dermatologically tested | Allergen Free | Gluten Free

AYAY is the first Italian line of intimate cosmetics designed and tested for vulvar, anal and perianal skin, born from the need to give the female universe a new awareness of the most intimate part of one’s body.

GLAMOUR

An all new Italian skincare line dedicated to female intimate areas.
glamour.it

DONNA MODERNA

With total depilation sex becomes hotter. AYAY Patch Private Parts and AYAY Soothing and Hydrating Gel are among the most powerful allies.
08/08/19 pag. 91-92

VANITY FAIR

Laser, masks, steam baths and highlighters: focus is in the Y zone.
The vagina is living its moment of glory, judging from the amount of new vulva care brands: among these... Ayay is ``the first Italian line of gels, serums, lotions and masks to use where the sun doesn't shine``.
21/08/19 pag. 107

ELLE

V Beauty, the cosmetics for private parts has its Italian pride: the new brand Ayay - Love where the sun doesn't shine, created in partnership with Yamamay (...)
Milena Terenghi, farmacista cosmetologa che ha partecipato alla formulazione, ci ha detto: «Abbiamo utilizzato solo materie prime di ottima qualità ed efficaci e intensificato i test cosmetici abituali»
31/08/19 pag. 126-127

COSMOPOLITAN

The IDT digital hub in partnership with Yamamay launches AYAY, a specific beauty range to soothe and prevent irritation in the delicate intimate area: gel, cream, wipes for post-hair removal.
09/19 pag. 38

MARIE CLAIRE

With hyaluronic acid, sweet almond oil, propanediol and betaine, it's perfect for a continuous and complete hydration, useful also to prevent irritations due to waxing or clothing: Post Epilation Soothing and Hydrating Gel, Ayay.
marieclaire.com

POST-EPILATION KIT

The three products that will relieve your post-epilation discomforts in one single kit!

• Post-epilation patch for intimate parts

• Post-epilation soothing gel

• Hair growth inhibitor serum

SUPER BOTANICS

Sublime compositions for a clean formula: vegetable oils, botanical extracts, technologies that harness the powers of prickly pear, Bulbine Frutescens and Chaparral, and enhance them in synergy with laboratory technologies.

INGENIOUS ACTIVE INGREDIENTS

For miraculous results we have chosen the most revolutionary active ingredients
extracted from super vegetables: from Hydropuntil, taken from the prickly pear
which is fantastic to relieve itching to Liftonin-Xpert®, containing Bulbine Frutescens, which is unsurpassable in the reduction of wrinkles.

SAFETY AND EFFICACY

Dermatologically tested, AYAY is Allergen Free and Gluten Free and guaranteed by the in vitro compatibility study conducted by Kosmelab, in collaboration with DISTAV (Department for the Earth, Environment and Life Sciences) - University of Genoa, together with INT.E.G.RA.

VERSATILE NATURE

We have dedicated the AYAY line to your intimate parts, but you can also use it wherever you like:
If it's okay down there, it's okay everywhere. Ideas? The Whitening Cream can be used to lighten sun spots, the Soothing Gel to ease hair removal soreness and the Retardant Cream to slow down the regrowth of underarm hair.