Cookie Policy


The Data Controller of personal data, informs according to the art. 13 of Legislative Decree n. 196/2003 (Privacy Code) and article 13 of EU Regulation 679/2016 (“GDPR”), that this Website uses cookies.

The information is provided only for the Site and not for other websites that may be consulted or otherwise accessed by the user via links that may be present on this site.

For any information regarding the methods and purposes of processing, as well as the exercise of the rights referred to in art. 7 of the Privacy Code and Articles 15 and ss. of the GDPR please refer to the Website Privacy Policy.

What are cookies?

Cookies are short fragments of text (letters and / or numbers) that allow the web server to store information on the browser to be reused during the same visit to the site (session cookies) or later, even days later (persistent cookies ). Cookies are stored, based on user preferences, by the individual browser on the specific device used (computer, tablet, smartphone).

What are the types of cookies?

Technical cookies: these cookies are indispensable for the correct functioning of the Site and are used only to “transmit a communication over an electronic communication network, or as strictly necessary for the provider of an information society service explicitly requested by the subscriber or by the User to provide this service “(see art. 122, paragraph 1, of the Privacy Code – Legislative Decree 196/2003).

Analytical cookies: they are cookies used to collect and analyze traffic and use of the Site anonymously. These cookies, even without identifying the user, allow you to keep track of the choices made by the user on the Website as well as your navigation, for example, to detect the pages visited or if the same user returns to connect at different times. Furthermore, all the information collected is used to monitor the system and improve its performance and usability. The deactivation of these cookies can be performed without any loss of functionality.


Profiling cookies: these are persistent cookies used to track user browsing and identify (anonymously and not) your preferences by creating a profile on your tastes, habits, choices, etc., and to improve your browsing experience .

Third-party cookies (analytical and / or profiling): these are cookies set by a Website other than the one the user is visiting, but integrated into parts of the Website page. This is because on each Site there may be elements (think for example of Google’s “widgets”, “social plugins”, images, maps, sounds, specific links to web pages of other domains etc.) that reside on servers other than the one of the site visited.

What are the cookies installed on the site?

4.1. In order to be able to purchase the Products on the Site – without, however, this procedure entailing an obligation on the registrant to purchase – each Customer must register on the Ayay site by choosing a username and password and providing the following personal data:

Service Type More information Use of tracking technologies
Facebook Custom Audience Social networking Yes
Hubspot CRM Yes
Google Adwords Conversion Advertising Yes
Google Analytics Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on Yes
Google Tag Manager Tag manager Yes

How to manage the installation of cookies through browser configuration?

You can decide to manage your cookie preferences directly in your browser. Through the browser preferences it is possible to delete cookies installed in the past, including the cookie in which the consent to the installation of cookies by this Site is eventually saved.

It is important to highlight that by disabling all cookies, the functioning of this site may be compromised. The following are some pages of browser providers that illustrate in detail how to manage and block cookies based on the type of browser used by the user:

– Mozilla Firefox:

– Google Chrome:

– Safari:

– Internet Explorer:

– Safari iOS (mobile):

– Opera:

What happens if I block cookies?

If you block cookies, a large number of features of the Site may not work properly. The Site will run slower and will take longer to search.

How to contact us?

This Cookie Policy was published on 06/18/2019. Any updates will always be published on this page.